PAMP was the first precious metals brand to ever decorate the reverse sides of its minted bars. Introduced in 1979, the Lady Fortuna™ was the original of those artistic motifs and is today world-renowned as a trusted symbol assuring PAMP quality excellence and authenticity. With a distinctive proof-like finish, the Roman goddess of prosperity is portrayed with all her mythical attributes: Sheaves of wheat, poppies, horn of plenty, precious coins, and wheel of fortune. Undoubtedly, the iconic Lady Fortuna™ image is the most recognized and prestigious bullion bar design in the world.

Produced by PAMP (Produits Artistiques Métaux Précieux), a renowned Swiss refinery established in 1977, this bar represents a legacy of innovation and craftsmanship. PAMP revolutionized the bullion market as the first refiner to embellish bullion with artistic motifs. Introduced in 1979, the iconic Lady Fortuna™ design remains the world’s most prestigious and recognizable ingot image, offering a refined proof-like finish and global acceptance.
